Sales & Marketing - Budget 2018																
																
			I	 II 	 III 	 IV 	 V 	 VI 	 VII 	 VIII 	 IX 	 X 	 XI 	 XII 	Total	
			 January 	 February 	 March 	 April 	 May 	 June 	 July 	 August 	 September 	 October 	 November 	 December 		roční objem
Sales & Marketing BUDGET  	Payroll cost	salaries and wages	"7,500 "	"7,500 "	"7,500 "	"7,500 "	"7,500 "	"7,500 "	"7,500 "	"7,500 "	"7,500 "	"7,500 "	"7,500 "	"7,500 "	"90,000 "	
		related expenses													0 	
		external contractors	"8,000 "	"8,000 "	"8,000 "	"8,000 "	"8,000 "	"8,000 "	"8,000 "	"8,000 "	"8,000 "	"8,000 "	"8,000 "	"8,000 "	"96,000 "	
	Total		"15,500 "	"15,500 "	"15,500 "	"15,500 "	"15,500 "	"15,500 "	"15,500 "	"15,500 "	"15,500 "	"15,500 "	"15,500 "	"15,500 "	"186,000 "	
	Other expenses	advertising				"10,000 "	"10,000 "	"10,000 "			"10,000 "				"40,000 "	
		repre													0 	
		GDS - Campaign	"32,000 "	"32,000 "	"32,000 "	"32,000 "	"32,000 "	"32,000 "	"32,000 "	"32,000 "	"32,000 "	"32,000 "	"32,000 "	"32,000 "	"384,000 "	
		PPC - Campaign	"24,000 "	"24,000 "	"24,000 "	"24,000 "	"24,000 "	"24,000 "	"24,000 "	"24,000 "	"24,000 "	"24,000 "	"24,000 "	"24,000 "	"288,000 "	
		internet / web	"25,000 "	"25,000 "	"25,000 "	"25,000 "	"25,000 "	"25,000 "	"25,000 "	"25,000 "	"25,000 "	"25,000 "	"25,000 "	"25,000 "	"300,000 "	
		memberships	"15,000 "	"15,000 "	"15,000 "	"15,000 "	"15,000 "	"15,000 "	"15,000 "	"15,000 "	"15,000 "	"15,000 "	"15,000 "	"15,000 "	"180,000 "	
		printing and stationary				"3,000 "	"3,000 "	"3,000 "	"3,000 "	"3,000 "	"3,000 "	"3,000 "			"21,000 "	
		Appnostic													0 	
		promotional Materials		"10,000 "		"5,000 "	"5,000 "	"5,000 "	"5,000 "	"5,000 "	"5,000 "	"5,000 "			"45,000 "	
		trade shows + travel expenses													0 	
		uniforms													0 	
		other expenses				"5,000 "	"5,000 "	"5,000 "	"5,000 "	"5,000 "	"5,000 "	"5,000 "			"35,000 "	
	Total Other expenses		"96,000 "	"106,000 "	"96,000 "	"119,000 "	"119,000 "	"119,000 "	"109,000 "	"109,000 "	"119,000 "	"109,000 "	"96,000 "	"96,000 "	"1,293,000 "	
	Total Expenses - Sales		"111,500 "	"121,500 "	"111,500 "	"134,500 "	"134,500 "	"134,500 "	"124,500 "	"124,500 "	"134,500 "	"124,500 "	"111,500 "	"111,500 "	"1,479,000 "