Marketing of Services
Study materials
Marketing of services 1 Nature of services 1
Marketing of services 2 Nature of services 2
Marketing of services 3 Marketing mix in services Product
Marketing of services 4 Marketing mix in services Pricing
Marketing of services 5 Marketing mix in services Place and Promotion
Marketing of Services 6 Marketing mix in services Physical Evidence
Marketing of Services 7 Marketing mix in services People
Marketing of Services 8 Marketing mix in services Processes
Marketing of services 9 Customer behaviour in services
Marketing of services 10 Quality and service innovation 1
Marketing of services 11 Quality and service innovation 2
Marketing of services 12 New Service Design
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/leto2021/PEMBAMAS/2767476/Marketing_of_Services_in_Theory_and_Practice_Urbanek_2014.pdf
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/leto2021/PEMBAMAS/2767476/Service_Management_and_Marketing_-_Managing_the_Service_Profit_Logic_4th.pdf
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/leto2021/PEMBAMAS/2767476/Services_Marketing_-_Concepts__Strategies___Cases_4th.pdf
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/leto2021/PEMBAMAS/2767476/Services_Marketing_-_People__Technology__Strategy_7th.pdf