This lecture is focused on explaining what is International Marketing Research, what types of research can companies use to obtain the data they need to be able to make informed decisions in their international endeavours. Included are research methods, research process, types of international research and specialised research techniques.
International Marketing
Lecture 4 - International Marketing Research
International Marketing Research
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/leto2023/PEMNAMAM/um/IntMar4_Research.pptx
What types of research do you think we do the most
in International Marketing?
Where would you use continuous research vs. one-time research?
Task
Continue the work on your seminar paper. Try to finish the PEST analysis block with teacher supervision (meaning I will be constantly checking on you working in class and will be available in Teams to guide you through the process).
30 minutes for task, 10 minutes for evaluation.