This lecture is about the price in international marketing. General basics are covered first. Factors affecting pricing are explained next. Followed with international pricing strategies and the process of price formation.
International Marketing
Lecture 8 - Price
Price
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/leto2023/PEMNAMAM/um/IntMar8_Price.pptx
Everybody, use the white-board to pick a product.
After we pick the product, try to guess as many factors affecting the price as possible. 5 minutes.
Final discussion about the factors. 5 minutes.
Task
Continue the work on your seminar paper. Continue the marketing mix block with details about price with teacher supervision (meaning I will be constantly checking on you working in class and will be available in Teams to guide you through the process).
Each team will be checked by me.
30 minutes for task, 10 minutes for evaluation.