This lecture deals with international distribution policy. The main topic is the international distribution strategy. Trends and issues of international distribution are mentioned in the final part of the presentation.
International Marketing
Lecture 9 - Distribution
Distribution
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/leto2023/PEMNAMAM/um/IntMar9_Distribution.pptx
Can we be succesful with just an e-shop in a foreign country?
Explain why.
How long
is the distribution chain for bananas?
Task
Explain the trends and issues of distribution in your home country. Use the white-board in MS Teams.
10 minutes for the task, 10 minutes discussion.
Task
Continue the work on your seminar paper. Continue the marketing mix block with details about distribution with teacher supervision (meaning I will be constantly checking on you working in class and will be available in Teams to guide you through the process).
Each team will be checked by me.
30 minutes for task, 10 minutes for evaluation.