Overview of
e-commerce in Czechia
Radim Dolák

•Introduction to e-commerce
•E-commerce statistics in the Czech Republic
•TOP samples of Czech e-shops
•E-shop business plan
•Examples of tools to create an e-shop
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Outline of the lecture
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•The history of ecommerce begins with the first ever online sale: on the August 11, 1994 a man sold
a CD by the band Sting to his friend through his website NetMarket, an American retail platform.
This is the first example of a consumer purchasing a product from a business through the World Wide
Web—or “ecommerce” as we commonly know it today.
•According to (Velmurugan & Narayanasamy, 2008) e-commerce is defined as an attempt to increase
transactional efficiency and effectiveness in all aspects of the design, production, marketing and
sales of products or services for existing and developing marketplaces through the utilization of
current and emerging electronic technologies.
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Introduction to e-commerce
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•Major Ecommerce Business Classifications
•B2B: Business to Business Ecommerce
•B2C: Business to Consumer Ecommerce
•C2C: Consumer  to Consumer Ecommerce
•C2B: Consumer to Business Ecommerce
•Government / Public Administration Ecommerce
Introduction to e-commerce
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Introduction to e-commerce
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Introduction to e-commerce
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E-commerce statistics in the Czech Republic
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Ecommerce in the Czech Republic is doing quite well.
There are nearly 6 million Czechs who are doing shopping online.
his means that user penetration in this market is 54% in 2020 and is predicted to reach 65.1% by
2025.
All top ecommerce sites are based in the Czech domain.

E-commerce statistics in the Czech Republic
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E-commerce statistics in the Czech Republic
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NUMBER OF E-SHOPS

E-commerce statistics in the Czech Republic
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TURNOVER GROWTH

E-commerce statistics in the Czech Republic
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E-commerce statistics in the Czech Republic
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E-commerce statistics in the Czech Republic
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Source: https://www.ceska-ecommerce.cz/

E-commerce statistics in the Czech Republic
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TOP samples of Czech e-shops
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TOP samples of Czech e-shops
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TOP samples of Czech e-shops
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•The e-shop business plan should include the following information:
•business plan definition, strategy
•target groups and their needs
•SWOT analysis
•financial plan
•choosing an e-shop creation tool
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e-shop business plan
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•In the initial phase of creating a new e-shop, it is necessary to reflect and clarify:
•Who the site is intended for
•What a potential customer will find on it
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•The following basic questions are also asked:
•Why should a customer buy a given product?
•Why would he buy it from you?
•Target group analysis may also be performed on the basis of available statistics.
e-shop business plan
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•A great tool for understanding the current situation is the so-called SWOT analysis:
•Strengths - price, product quality, excellent logistics, strong suppliers, etc.
•Weaknesses - limited budget, narrow choice, unknown brand
•Opportunities - investment partner, expansion abroad, acquisition of a new range
•Threats - entry of strong foreign players, state regulation, inexperienced personnel
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Examples of tools to create an e-shop
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