This lecture continues the canvas models with Lean Canvas and Value Proposition Canvas. The lecture continues with detailed explanation of company vision, mission, and planning.
Strategic Marketing
Lecture 3 - Strategic Marketing Process
Strategic Marketing Process
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2023/PEMNASMR/um/StratMar3_Strategic_Marketing_Process.pptx
Task
Create Lean Canvas for the following idea https://pubs.rsc.org/en/content/articlelanding/2019/NR/C9NR03378E#!divAbstract
20 minutes task with teacher supervision, 10 minutes discussion.
Task
Create VPC for our faculty.
10 minutes task with teacher supervision, 5 minutes discussion.
Do you know an interesting company vision or mission?
Share with us through white-board in MS Teams.