Overview of e-commerce in Czechia Radim Dolák qIntroduction to e-commerce qE-commerce statistics in the Czech Republic qTOP samples of Czech e-shops • • – • Outline of the lecture Overview of e-commerce in Czechia 2 qThe history of ecommerce begins with the first ever online sale: on the August 11, 1994 a man sold a CD by the band Sting to his friend through his website NetMarket, an American retail platform. This is the first example of a consumer purchasing a product from a business through the World Wide Web—or “ecommerce” as we commonly know it today. qAccording to (Velmurugan & Narayanasamy, 2008) e-commerce is defined as an attempt to increase transactional efficiency and effectiveness in all aspects of the design, production, marketing and sales of products or services for existing and developing marketplaces through the utilization of current and emerging electronic technologies. • Introduction to e-commerce Overview of e-commerce in Czechia 3 •Major Ecommerce Business Classifications qB2B: Business to Business Ecommerce qB2C: Business to Consumer Ecommerce qC2C: Consumer to Consumer Ecommerce qC2B: Consumer to Business Ecommerce qGovernment / Public Administration Ecommerce Introduction to e-commerce Overview of e-commerce in Czechia 4 Introduction to e-commerce Overview of e-commerce in Czechia 5 https://www.intechopen.com/media/chapter/18793/media/image2.png Introduction to e-commerce Overview of e-commerce in Czechia 6 https://www.intechopen.com/media/chapter/18793/media/image3.png E-commerce statistics in the Czech Republic Overview of e-commerce in Czechia 7 qThe Czech eCommerce market is among the fastest growing within Europe. qAccording to the Czech Association for Electronic Commerce, the market was worth more than $8 billion in 2022. qApproximately 54 percent of the total Czech population shops online. eCommerce now holds a 16 percent share of total retail in the market. qThis means that user penetration in this market is 54% in 2020 and is predicted to reach 65.1% by 2025. qAll top ecommerce sites are based in the Czech domain. E-commerce news in Czechia - Allegro Overview of e-commerce in Czechia 8 qAllegro, a prominent e-commerce platform in Poland, serves as a relevant case study for understanding regional dynamics in e-commerce. qAllegro has been compared to other international platforms like Amazon, showcasing how local platforms can thrive by catering to specific market needs. qThe acquisition of the Mall Group, a Czech e-commerce holding, by Allegro underscores the growing influence of regional players in the broader European market q E-commerce news in Czechia - Temu Overview of e-commerce in Czechia 9 qTemu is another emerging player in the e-commerce sector, has gained attention for its unique business model and competitive pricing strategies. qWhile specific references to Temu in the Czech context are limited, its operational strategies reflect broader trends in e-commerce where platforms focus on affordability and consumer engagement to capture market share. qThe competitive landscape in the Czech Republic is thus shaped by both local and international players, each vying for consumer loyalty through innovative practices and tailored offerings E-commerce statistics in the Czech Republic Overview of e-commerce in Czechia 10 E-commerce statistics in the Czech Republic Overview of e-commerce in Czechia 11 Top online stores in 2023, by e-commerce net sales Overview of e-commerce in Czechia 12 Revenue of the e-commerce market in from 2020 to 2029 Overview of e-commerce in Czechia 13 E-commerce statistics in the Czech Republic Overview of e-commerce in Czechia 14 E-commerce statistics in the Czech Republic Overview of e-commerce in Czechia 15 E-commerce statistics in the Czech Republic Overview of e-commerce in Czechia 16 NUMBER OF E-SHOPS E-commerce statistics in the Czech Republic Overview of e-commerce in Czechia 17 TURNOVER GROWTH E-commerce statistics in the Czech Republic Overview of e-commerce in Czechia 18 E-commerce statistics in the Czech Republic Overview of e-commerce in Czechia 19 Source: https://www.ceska-ecommerce.cz/ E-commerce statistics in the Czech Republic Overview of e-commerce in Czechia 20 The largest e-shops in the Czech Republic by sales Overview of e-commerce in Czechia 21 The largest e-shops in the Czech Republic by sales Overview of e-commerce in Czechia 22 TOP samples of Czech e-shops Overview of e-commerce in Czechia 23 TOP samples of Czech e-shops Overview of e-commerce in Czechia 24 TOP samples of Czech e-shops Overview of e-commerce in Czechia 25 TOP samples of Czech e-shops Overview of e-commerce in Czechia 26 TOP samples of Czech e-shops Overview of e-commerce in Czechia 27 THANK YOU FOR YOUR ATTENTION