Entrepreneurship

week 1: Conditions, Text book, seminar paper


Schedule and Conditions

Consultation

Date

Lecture (90 min)

 

Seminar (45 min)

 

Self-study for preparation for next

Points

1

30.9.

Introductory lesson, conditions

 Introduction of IKIGAI concept, mind map

(for 14.10)

1. Read the chapters 1 and 2, 25 pages and enclosure 1 - entrepreneurial test.

2. Prepare for discussion about questions

3. Think about your business idea.

-

2

14.10.

Entrepreneurship as lifestyle, Lean Canvas theory

Initial Idea of Business

For 4.11.

1. Read the chapters 3 and 4, 23 pages.

2. Prepare for discussion about questions

3. Create the lean Canvas model for discussion

8 points to receive

3

4.11.


Business model LEAN CANVAS

  Entrepreneurship Environment

 Situation Analyses (SWOT, PEST) Market Environment

For 18.11.

 

1. Read the chapters 5 and 6, 17+12 pages.

2. Prepare for discussion about questions

3. try to make your own market analysis for your business, use the template

8 points to receive

4

18.11.

Human Resources, Personal skills (AKM Zakaria)

Market analysis evaluation

For 2.12.

1. Read the chapter 7 and 8

2. Prepare for discussion about questions

3.Prepare draft of marketing plan, using template

8 points to receive

5

2.12.

Marketing Strategy

Plan of Operations/services, Time schedule

Preparation for 9.12. Read the chapter 9, Prepare draft of marketing plan, using template

8 points to receive

6

9.12.

Financial sources for business

Financial plan, Risk analysis

Preparation for 16.12.

1. Prepare presentation for your project

8 points to receive

7

16.12.

Conclusion Lesson, discussion, Presentations of Semester Work – Students must present their projects prepared in groups (app. 15 min. each group)

-

10 points per presentation

Note: The programme could be changed according individual student needs.

 

Conditions for credits to be granted:

Activity

Topic

Points

Deadline

Compulsory consultations

Based on chapters from textbook, discussion, homeworks

0-40

During plans

Course work – in groups

Written Project “Start-up based on CANVAS model” (Word Document – min. 10 pages)

0-25

05.01.2025, final text document by email: sebestova@opf.slu.cz zakaria@opf.slu.cz

Group presentation of your project

Based on previous course work – powerpoint presentation

0-10

16.12.2024

Exam

Questions  from exam topic

0-25

January, 2025

Structure of a grade:

1.     Preparation – self study – consultations 5x8 points (40 points in total)

2.     Project in paper form (document) -25% (25 points)

3.     Presentation – 10% (10 points)

4.     Exam  -  25%    (25 points)

Total 100%, 100 points

Grade Descriptors:

·         A(1) Excellent 92-100

·         B (1,5) Very Good 91-83

·         C(2) Good 82-75

·         D (2,5) Satisfactory74-66

·         E (3) Sufficient 65-60

·         F (4)Unsatisfactory 0-59