individual block 4: Marketing plan, preparation for 2.12.2024
Consultation: Monday, December 2.
I. Theory Study goals 4, 4 points to receive
1. Read the chapter 7 and 8.
2. Prepare for discussion about those questions:
a) Why we use marketing mix?
b) Which parts of marketing (four) tools we have to learn?
c)How to make marketing strategy?
d) what do you think about business models?
II. Practical Part (4points) : Your business plan needs to complete marketing plan, using marketing tools - marketing mix to expand your information from lean canvas - channels, solution and information about price.
Presentation about marketing mix