Introduction (5 minutes)

• Instructor: Recap key points from the lecture using slides shared on Microsoft Teams.
• Objective: Understand core marketing concepts and their functions.

Interactive Discussion (10 minutes)

• Instructor: Pose the question via Vevox, “Can you identify marketing concepts in everyday products or services you use?”
• Onsite Students: Respond via Vevox or raise hands to share examples.
• Online Students: Respond via Vevox or type responses in the Microsoft Teams chat.

Activity: Marketing Concept Mapping (15 minutes)

• Instructor: Explain mind mapping and provide an example.
• Onsite Students: Work individually to create mind maps on paper or tablets.
• Online Students: Use online tools like MindMeister or Google Drawings to create mind maps.
• Task: Identify and map key marketing concepts discussed in the lecture.

Sharing and Discussion (10 minutes)

• Onsite Students: Pair up to share and discuss their mind maps.
• Online Students: Break into Microsoft Teams breakout rooms in pairs to share and discuss their mind maps.
• Instructor: Circulate among groups (onsite) and visit breakout rooms (online) to provide feedback.

Wrap-Up and Q&A (5 minutes)

• Instructor: Summarize key takeaways.
• Onsite and Online Students: Ask any remaining questions via Vevox or Microsoft Teams chat.

Introduction (5 minutes)

• Instructor: Recap key points from the lecture using slides shared on Microsoft Teams.

Activity: Case Study Analysis (30 minutes)

• Instructor: Explain the case study analysis task.
• Onsite Students: Break into small groups and choose a case study to analyze.
• Online Students: Break into Microsoft Teams breakout rooms and choose a case study to analyze.
• Task: Analyze the case study, focusing on the marketing strategies used and their outcomes.

Group Presentations (10 minutes)

• Onsite Groups: Present their case study analysis to the class.
• Online Groups: Present their case study analysis by sharing screens in the main Teams meeting room.

Wrap-Up and Q&A (5 minutes)

• Instructor: Summarize key takeaways.
• Onsite and Online Students: Ask any remaining questions via Vevox or Microsoft Teams chat.

Introduction (5 minutes)

• Instructor: Recap key points from the lecture using slides shared on Microsoft Teams.

Activity: PESTEL Analysis Workshop (30 minutes)

• Instructor: Explain PESTEL analysis and provide an example.
• Onsite Students: Break into small groups and choose a company or industry to analyze.
• Online Students: Break into Microsoft Teams breakout rooms and choose a company or industry to analyze.
• Task: Perform a PESTEL analysis and prepare a brief presentation.

Group Presentations (10 minutes)

• Onsite Groups: Present their PESTEL analysis to the class.
• Online Groups: Present their PESTEL analysis by sharing screens in the main Teams meeting room.

Wrap-Up and Q&A (5 minutes)

• Instructor: Summarize key takeaways.
• Onsite and Online Students: Ask any remaining questions via Vevox or Microsoft Teams chat.

Introduction (5 minutes)

• Instructor: Recap key points from the lecture using slides shared on Microsoft Teams.

Activity: Role-Playing Interviews (30 minutes)

• Instructor: Explain the role-playing activity and assign roles (researcher, respondent).
• Onsite Students: Pair up and conduct interviews in the classroom.
• Online Students: Pair up in Microsoft Teams breakout rooms to conduct interviews.
• Task: Each pair conducts a mock marketing research interview and records key insights.

Sharing Insights (5 minutes)

• Onsite and Online Students: Share key insights from their interviews via Vevox or verbally in the class/meeting.
• Instructor: Facilitate a discussion on effective interview techniques.

Wrap-Up and Q&A (5 minutes)

• Instructor: Summarize key takeaways.
• Onsite and Online Students: Ask any remaining questions via Vevox or Microsoft Teams chat.

Introduction (5 minutes)

• Instructor: Recap key points from the lecture using slides shared on Microsoft Teams.

Activity: Comparative Analysis (30 minutes)

• Instructor: Explain the comparative analysis task.
• Onsite Students: Break into small groups and choose a product or service to analyze.
• Online Students: Break into Microsoft Teams breakout rooms and choose a product or service to analyze.
• Task: Create a Venn diagram comparing B2C and B2B marketing strategies for the chosen product/service.

Group Presentations (10 minutes)

• Onsite Groups: Present their Venn diagrams to the class.
• Online Groups: Present their Venn diagrams by sharing screens in the main Teams meeting room.

Wrap-Up and Q&A (5 minutes)

• Instructor: Summarize key takeaways.
• Onsite and Online Students: Ask any remaining questions via Vevox or Microsoft Teams chat.

Introduction (5 minutes)

• Instructor: Recap key points from the lecture using slides shared on Microsoft Teams.

Activity: Market Segmentation Exercise (30 minutes)

• Instructor: Explain the market segmentation task.
• Onsite Students: Work individually or in pairs to segment a market for a new product.
• Online Students: Work individually or in pairs in Microsoft Teams breakout rooms to segment a market for a new product.
• Task: Identify market segments and create segmentation strategies.

Sharing Strategies (10 minutes)

• Onsite Students: Present their segmentation strategies to the class.
• Online Students: Present their segmentation strategies by sharing screens in the main Teams meeting room.

Wrap-Up and Q&A (5 minutes)

• Instructor: Summarize key takeaways.
• Onsite and Online Students: Ask any remaining questions via Vevox or Microsoft Teams chat.

Introduction (5 minutes)

• Instructor: Recap key points from the lecture using slides shared on Microsoft Teams.

Activity: Product Design Challenge (30 minutes)

• Instructor: Explain the product design challenge.
• Onsite Students: Break into small groups to design a new product, considering features, benefits, and packaging.
• Online Students: Break into Microsoft Teams breakout rooms to design a new product.
• Task: Each group designs a product and prepares a brief presentation.

Group Presentations (10 minutes)

• Onsite Groups: Present their product designs to the class.
• Online Groups: Present their product designs by sharing screens in the main Teams meeting room.

Wrap-Up and Q&A (5 minutes)

• Instructor: Summarize key takeaways.
• Onsite and Online Students: Ask any remaining questions via Vevox or Microsoft Teams chat.

Introduction (5 minutes)

• Instructor: Recap key points from the lecture using slides shared on Microsoft Teams.

Activity: Pricing Strategy Development (30 minutes)

• Instructor: Explain the pricing strategy task.
• Onsite Students: Break into small groups to develop a pricing strategy for a new product.
• Online Students: Break into Microsoft Teams breakout rooms to develop a pricing strategy.
• Task: Each group develops a pricing strategy and prepares a brief presentation.

Group Presentations (10 minutes)

• Onsite Groups: Present their pricing strategies to the class.
• Online Groups: Present their pricing strategies by sharing screens in the main Teams meeting room.

Wrap-Up and Q&A (5 minutes)

• Instructor: Summarize key takeaways.
• Onsite and Online Students: Ask any remaining questions via Vevox or Microsoft Teams chat.

Introduction (5 minutes)

• Instructor: Recap key points from the lecture using slides shared on Microsoft Teams.

Activity: Distribution Channel Mapping (30 minutes)

• Instructor: Explain the distribution channel mapping task.
• Onsite Students: Break into small groups to map out distribution channels for various products.
• Online Students: Break into Microsoft Teams breakout rooms to map out distribution channels.
• Task: Each group creates a distribution plan and prepares a brief presentation.

Group Presentations (10 minutes)

• Onsite Groups: Present their distribution plans to the class.
• Online Groups: Present their distribution plans by sharing screens in the main Teams meeting room.

Wrap-Up and Q&A (5 minutes)

• Instructor: Summarize key takeaways.
• Onsite and Online Students: Ask any remaining questions via Vevox or Microsoft Teams chat.

Introduction (5 minutes)

• Instructor: Recap key points from the lecture using slides shared on Microsoft Teams.

Activity: Ad Campaign Creation (30 minutes)

• Instructor: Explain the ad campaign creation task.
• Onsite Students: Break into small groups to create a basic marketing communication plan for a new product, including mock ads.
• Online Students: Break into Microsoft Teams breakout rooms to create a communication plan.
• Task: Each group creates an ad campaign and prepares a brief presentation.

Group Presentations (10 minutes)

• Onsite Groups: Present their ad campaigns to the class.
• Online Groups: Present their ad campaigns by sharing screens in the main Teams meeting room.

Wrap-Up and Q&A (5 minutes)

• Instructor: Summarize key takeaways.
• Onsite and Online Students: Ask any remaining questions via Vevox or Microsoft Teams chat.

Introduction (5 minutes)

• Instructor: Recap key points from the lecture using slides shared on Microsoft Teams.

Activity: Case Study Analysis (30 minutes)

• Instructor: Explain the case study analysis task.
• Onsite Students: Break into small groups to analyze different marketing case studies.
• Online Students: Break into Microsoft Teams breakout rooms to analyze case studies.
• Task: Each group analyzes a case study and prepares a brief presentation.

Group Presentations (10 minutes)

• Onsite Groups: Present their case study analyses to the class.
• Online Groups: Present their case study analyses by sharing screens in the main Teams meeting room.

Wrap-Up and Q&A (5 minutes)

• Instructor: Summarize key takeaways.
• Onsite and Online Students: Ask any remaining questions via Vevox or Microsoft Teams chat.

Introduction (5 minutes)

• Instructor: Recap key points from the lecture using slides shared on Microsoft Teams.

Activity: Future Trends Brainstorm (15 minutes)

• Instructor: Explain the brainstorming task.
• Onsite Students: Break into small groups to brainstorm potential future trends in marketing.
• Online Students: Break into Microsoft Teams breakout rooms to brainstorm trends.
• Task: Each group discusses and prepares a brief presentation on their predictions.

Group Presentations (10 minutes)

• Onsite Groups: Present their predictions to the class.
• Online Groups: Present their predictions by sharing screens in the main Teams meeting room.

Final Revision and Testing (10 minutes)

• Instructor: Conduct a review session with a quiz via Vevox or discussion to test understanding.
• Feedback an final questions.

Wrap-Up and Farewell (10 minutes)

• Instructor: Summarize the course and key learnings.