Strategic Marketing

Lecture 3 - Strategic Marketing Process

Strategic Marketing Process

This lecture continues the canvas models with Lean Canvas and Value Proposition Canvas. The lecture continues with detailed explanation of company vision, mission, and planning. 

Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2024/PEMNASMR/um/StratMar3_Strategic_Marketing_Process.pptx
Task

Create Lean Canvas for the following idea https://pubs.rsc.org/en/content/articlelanding/2019/NR/C9NR03378E#!divAbstract

20 minutes task with teacher supervision, 10 minutes discussion.

Task

Create VPC for our faculty.

10 minutes task with teacher supervision, 5 minutes discussion.

Do you know an interesting company vision or mission?

Share with us through white-board in MS Teams.

5 minutes for this activity.

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