This lecture deals with the marketing analysis. In the beginning, how analysis function in marketing is explained. Later the focus is on analysis of macro environment, external micro environment and some specific analyses.
Strategic Marketing
Lecture 4 - Marketing Analysis, part 1
Marketing Analysis, part 1
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2024/PEMNASMR/um/StratMar4_External_Micro_Analysis.pptx
Task
Try to create a PEST analysis for a chosen market and chosen company.
10 minutes task with teacher supervision, 10 minutes discussion.
Task
Create personas for a coffee shop.
15 minutes work with teacher supervision, 10 minutes discussion.
Task
Choose any analysis discussed in this lecture and try to conduct it. Share it online with us and explain.
15 minutes work with teacher supervision, 10 minutes discussion.