Strategic Marketing

Lecture 10 - Marketing Communication

Marketing Communication

This lecture explains the communication, communication model, marketing communication tools and strategies. 

Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2024/PEMNASMR/um/StratMar10_Communication.pptx
Task

Create and AIDA model for an advertisement in a magazine.

15 minutes work, 10 minutes discussion.

What are the most used social media in your country?

What type of content consumers prefer there?

10 minutes moderated discussion.

What message source do consumers prefer in your home country?

10 minutes moderated discussion.

Task

Create a marketing communication campaign for a chosen company / product.

Justify the goal, target audiences, message, tools, media, timing etc.

20 minutes work, 10 minutes discussion.