This lecture is about the PEST analysis (nowadays called STEER). You will learn the general information about the analysis, how to conduct it, where to get data and what type of data, how to consider the time frame. Further, discussed will be factors from economic, technological and politico-legal environments.
International Marketing
Lecture 2 - PEST Analysis
PEST Analysis
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/leto2024/PEMNAINM/um/IntMar2_PEST.pptx
Task
Have you created the groups for seminar paper? Chosen a company? Downloaded Word Template? Made it available to me online so I can see your progress?
If any of the steps are not fully done, complete them now.
5 minutes for the task, 5 minutes evaluation. In the end I need links for online documents from all groups.
Task
Write down trends in macro environment in your country. Present to us the ones I have not mentioned.
15 minutes for task, 10 minutes for discussion. On-line and on-site students take turns in presenting.
What economic characteristics are important for startups?
What technological characteristics are important for startups?
What politico-legal
characteristics are important for
startups?
Task
Start working on PEST analysis for your seminar paper with teacher supervision (meaning I will be constantly checking on you working in class and will be available in Teams to guide you through the process).