Introduction (5 minutes)
- Instructor: Recap key points from the lecture using slides shared on Microsoft Teams.
- Objective: Understand core marketing concepts and their functions.
Interactive Discussion (10 minutes)
- Instructor: Pose the question via Vevox, “Can you identify marketing concepts in everyday products or services you use?”
- Onsite Students: Respond via Vevox or raise hands to share examples.
- Online Students: Respond via Vevox or type responses in the Microsoft Teams chat.
Activity: Marketing Concept Mapping (15 minutes)
- Instructor: Explain mind mapping and provide an example.
- Onsite Students: Work individually to create mind maps on paper or tablets.
- Online Students: Use online tools like MindMeister or Google Drawings to create mind maps.
- Task: Identify and map key marketing concepts discussed in the lecture.
Sharing and Discussion (10 minutes)
- Onsite Students: Pair up to share and discuss their mind maps.
- Online Students: Break into Microsoft Teams breakout rooms in pairs to share and discuss their mind maps.
- Instructor: Circulate among groups (onsite) and visit breakout rooms (online) to provide feedback.
Wrap-Up and Q&A (5 minutes)
- Instructor: Summarize key takeaways.
- Onsite and Online Students: Ask any remaining questions via Vevox or Microsoft Teams chat.