Strategic Marketing

Lecture 2 - Strategic Marketing Management

Strategic Marketing Management

This lecture introduces the students into the strategic marketing management, its strategic process, strategies and tactics. In the final part, the lecture focuses on Business Model Canvas. 

Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2024/PEMNASMR/um/StratMar2_Strategic_Marketing_Management.pptx

What are the everyday tasks that top, middle and operative managers do?

10 minutes white-board, 5 minutes discussion.

What is your strategy in life? What goals do you have and what is the path to accomplish them?

10 minutes online document, 10 minutes discussion.

Task

Create BMC for the Frozen Yogurt healthier atlernative to icecream. You can choose whatever topping you like. Costs 50 CZK/100g. An example is here http://www.frogurt.cz/en/

20 minutes task with teacher supervision (meaning I will be constantly checking on you working in class and will be available in Teams to guide you through the process), 10 minutes discussion.