This lecture explains the B2B markets. It starts off with the general description of B2B and B2C differences, continues with conditions on B2B markets, and finishes off with the description of current B2B market in the Czech Republic.
Strategic Marketing
Lecture 6 - B2B Market
B2B Market
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2024/PEMNASMR/um/StratMar6_B2B.pptx
Task
Open the Vevox app and vote for marketing tools used on BB markets.
10 minutes for the whole task.
Task
We are selling on B2B - cement, slag, stones, etc. You sell it in (tens) tons.
Design a communication campaign for B2B.
20 minutes task, 10 minutes discussion.