This lecture deals with strategies in strategic marketing. In the beginning, the way how strategies are formulated is explained. In the second part, general strategies are introduced.
Strategic Marketing
Lecture 7 - Introduction to Strategies
Introduction to Strategies
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2024/PEMNASMR/um/StratMar7_Introduction_to_Strategies.pptx
What strategic goals do you have in your life?
Task
Imagine that you are selling meat products like salami, sausages, etc. and a new competitor from Poland invades your market – they are claiming to offer the same quality and are cheaper. Propose a strategy.
20 minutes work, 10 minutes discussion.