This lecture is focused on the explanation of product in strategic marketing. Introduced is the whole product model, value for customers, product life cycle and other general concepts. Product strategies are also characterised.
Strategic Marketing
Lecture 8 - Product
Product
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2024/PEMNASMR/um/StratMar8_Product.pptx
Task
Pick any product you like and try to break it down according to the WPM, assign values and assess costs.
15 minutes work, 10 minutes discussion.
Task
Choose one task to do:
- What is the life cycle for various products (food products, shoes, technological devices, cars etc.)? (Google)
- Break down portfolio for Samsung/Nike/McDonalds/etc. – what product lines, products, and why.
- Blue ocean for e-shops.
- Product ecosystem – which one do you use, why, what is the value there?
- Crowdfunding – find crowdfunding portals in your country, analyse their projects, what makes them un/succesful.
20 minutes work, share
online, 10 minutes discus