All necessary materials can be found in the course materials folder.
The course is structured into 12 lecture blocks, see the organizational block and the 1st lecture, hence the 12 Powerpoint presentations.
Strategic Marketing
Study materials
Information on materials
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2024/PEMNASMR/um/