FPFZAHBIP1 English for Business Sphere

Filozoficko-přírodovědecká fakulta v Opavě
zima 2024
Rozsah
0/0/7. 3 kr. Ukončení: z.
Vyučující
PhDr. Diana Adamová, Ph.D. (cvičící)
doc. PhDr. Michaela Weiss, Ph.D. (cvičící)
Garance
doc. PhDr. Michaela Weiss, Ph.D.
Předpoklady
The BIP course consists of two online sessions in November and an intensive week at Comenius University in Bratislava from 25th - 29th November 2024. - available for 12 students upon registration with dr. Adamová
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Jiné omezení: Řádné studium na FPF SU v době absolvování zahraniční studijní stáže, znalost anglického jazyka.
Mateřské obory/plány
Cíle předmětu
Through Project-based learning, and challenge-based education students will be able to: - create a structured and effective marketing campaign that helps to achieve the business objectives - understand core marketing principles - design and implement effective marketing campaigns across various channels, especially digital media - utilize project management skills to plan, execute, and monitor marketing activities. - develop persuasive marketing messages and materials that effectively communicate value propositions. - deliver professional presentations and written reports on marketing plans and outcomes.
Výstupy z učení
The main objective of the course is to work in an international environment and through content-based sessions enhance English language skills specialized in marketing communication. Further, the course aims to explore and improve digital skills such as working with word, excel, canva, AI generative platforms and similar to promote digital transformation in education as well as prepare students for the current competitive labor market. Moreover students will develop skills in copy writing, statistics, designing. During the course students will learn how to create a successful marketing campaign via a series of workshops (marketing strategies, AI tools in marketing, digital tools in marketing, meeting and exploring the local market, language of marketing). The second part of the course is based on team-work and challenge-based education where students need to design and create their own marketing campaign which will be consulted with professional stakeholders.
Osnova
  • TBA
Výukové metody
- two online lectures - a week of workshops - group projects - final presentation
Metody hodnocení
Attendance 100% - 2 online lessons + a week in Bratislava - active participation in workshops (25-29/11 2024)
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
Předmět je zařazen také v obdobích zima 2023.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.slu.cz/predmet/fpf/zima2024/FPFZAHBIP1