Marketing

After successfully completing his/her studies the graduate is able to:

• understand the context of the external economic environment and marketing activities within company management;
• explain principles, methods, and procedures in marketing and related disciplines;
• understand the role of marketing in company management, customer orientation, and building customer relationships and CRM;
• describe the rules and principles necessary for business and the ethical application of marketing;
• connect personal creativity with marketing and communication skills in the field of marketing and marketing communication;
• create marketing plans and use marketing tools;
• conduct marketing research to gather empirical data.