UINK125 Redesign and Optimization of Web Sites

Faculty of Philosophy and Science in Opava
Summer 2020
Extent and Intensity
0/6/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Bc. Jindra Planková, Ph.D. (seminar tutor)
Mgr. Kamil Matula, Ph.D. (seminar tutor)
Guaranteed by
PhDr. Bc. Jindra Planková, Ph.D.
Institute of Computer Science – Faculty of Philosophy and Science in Opava
Prerequisites (in Czech)
Úspěšné zvládnutí a ukončení předmětu "Redesign a optimalizace webových sídel".
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Web sites are of varying quality. To fulfill the needs of the various interest groups, several things are needed: an understanding of user needs (as well as owner's needs), good information architecture, findability, measurement and improvement of the site content as well as design (whether continuous or more radical). The course introduces concepts important for redesign. Students discuss in their presentations and discussion how to improve various sites. Literature and further details: http://elearning.fpf.slu.cz/course/view.php?id=797
Syllabus
  • Usability, credibility, findability, accessibility, and other aspects. Discussion of tools for analysis and evaluation of web sites and techniques which can be used in redesign (e.g. A/B testing).
Literature
    recommended literature
  • ŘEZÁČ, Jan. Web ostrý jako břitva: návrh fungujícího webu pro webdesignery a zadavatele projektů. Jihlava, 2014. ISBN 978-80-87923-01-6. info
  • DAWSON, Alexander. Výjimečný webdesign: tvorba osobitých, přitažlivých, použitelných webů. Brno, 2012. ISBN 978-80-251-3719-2. info
  • KAUSHIK, Avinash. Webová analytika 2.0: kompletní průvodce analýzami návštěvnosti. Brno, 2011. ISBN 978-802-5129-647. info
  • KRUG, Steve. Nenuťte uživatele přemýšlet!: praktický průvodce testováním a opravou chyb použitelnosti webu. Brno, 2010. ISBN 978-802-5129-234. info
  • MORVILLE, Peter a Louis ROSENFELD. Information Architecture for the World Wide Web: Designing Large-Scale Web Sites. Sebastopol, 2008. ISBN 978-059-6553-807. info
  • KUBÍČEK, Michal. Velký průvodce SEO: jak dosáhnout nejlepších pozic ve vyhledávačích. Brno, 2008. ISBN 978-80-251-2195-5. info
Teaching methods
Interactive lecture
Lecture with a video analysis
Assessment methods
Credit
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Teacher's information
Attendance, active participation, completion of all homework, in-class presentation, satisfactory completion of final project.
The course is also listed under the following terms Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2021, Summer 2022, Summer 2023, Summer 2024.
  • Enrolment Statistics (Summer 2020, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2020/UINK125