HKDRPNP031 Event Management Aimed at Culture and History

Faculty of Philosophy and Science in Opava
Winter 2022
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Jana Stuchlíková (lecturer)
Ing. Jana Stuchlíková (seminar tutor)
Guaranteed by
Ing. Michal Blaško, Ph.D.
Institute of Historical Sciences – Faculty of Philosophy and Science in Opava
Timetable
Thu 9:45–10:30 H7
  • Timetable of Seminar Groups:
HKDRPNP031/A: Thu 10:35–11:20 H7
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course introduces event management as a modern and effective tool for regional development in relation to exceptional, unique experiences. It presents possibilities of applying event management in the field of cultural tourism and possibilities of linking it with presentation and education of cultural heritage. It focuses on typology of events, preparation, design and implementation of conferences, congresses, trade fairs, openings, specific trips and excursions, sports, cultural and musical events, galas and VIP events. It provides information on possible sources of funding for events and presents important tools for successful marketing communication, which are at the centre of attention of event management. Practical skills are used at the so-called training events, which deal with key areas of event management techniques (facility management, infrastructure, event safety) and pay attention to experience and event marketing (target group analysis, strategy and product development, sponsorship and advertising, success control, support programmes). Practical skills are used at the so-called training events, which deal with key areas of event management techniques (facility management, infrastructure, event safety) and pay attention to event marketing (target group analysis, strategy and product development, sponsorship and advertising, success control, support programmes). Students will experience working as a team and in collaboration with a concrete agency organising the event, which will give them a higher level of adaptability for future work. They can apply their experience from cultural and historical institutions (museums, galleries) in the context of the presentation and use of cultural heritage in event practice.
Syllabus
  • 1. The importance of event management; event management as part of marketing strategy.
  • 2. Typology of events with emphasis on events/programmes focusing on cultural history and cultural heritage, or organising in cultural and historical venues; specifics of cultural events.
  • 3. - 4. Basic steps of organizing and creating an event in a cultural-historical context (planning, decision-making, organizing, operational management, controlling).
  • 5. - 6. Financing event (planning of event resources).
  • 7. Marketing and promotion of events.
  • 8. Implementation of cultural events.
  • 9. Benefits of events for regions and the state.
  • 10. Event controlling.
  • 11. Cooperation with an agency.
  • 12. Using the potential of tourism for the creation of cultural and historical events.
  • 13. Examples of good practice in the field of events focusing on cultural history and heritage in homeland and abroad.
Literature
    required literature
  • Lattenberg, V. Event aneb Úspěšná akce krok za krokem - příručka pro organizátory. Brno, 2010. info
    recommended literature
  • Dowson, R. – Bassett, D. Event Planning and Management. London 2016.
  • Gazárek, P. Event management. Bakalářská práce, PEF MZLU, Brno 2009.
  • ŠINDLER, P. Event marketing. Praha: Grada Publishing, 2003. ISBN 80-247-0646-6. info
  • VEBER, J. a kol. Management - základy, prosperita, globalizace. Praha: Management Press, 2000. ISBN 80-7261-095-5. info
  • KOTÍKOVÁ, H. a E. SCHWARTZHOFFOVÁ. Nové trendy v pořádání akcí a událostí (events) v cestovním ruchu. Praha: MMR ČR, 2008. ISBN 978-80-87147-04-7. info
  • SVOBODA, V. Public relations ? moderně a účinně. Praha: Grada Publishing, 2009. ISBN 978-80-247-2866-7. info
    not specified
  • Vaníček, J. Event management. Opava 2015.
Assessment methods
Written test. Course attendance (75%); paper.
Language of instruction
Czech
The course is also listed under the following terms Winter 2020, Winter 2021, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2022, recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2022/HKDRPNP031