UBKDX042 Mass communication

Faculty of Philosophy and Science in Opava
Winter 2022
Extent and Intensity
0/4/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Bc. Michal Novotný (lecturer)
Guaranteed by
doc. PhDr. Eva Höflerová, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava
Prerequisites (in Czech)
Dobrá orientace v médiích, jež jsou nositeli masové komunikace.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Students will be familiarized with the structure and influence of mass media in modern world.
Syllabus
  • Media and its typology
    Media formats
    Structure of medias
    Impact of mass communication
    Internet as a means of mass communication
Literature
    required literature
  • MCQUAIL, D. Úvod do teorie masové komunikace. Praha: Portál, 2002. info
  • OSVALDOVÁ, B. a spol. Encyklopedie praktické žurnalistiky. Praha, Libri, 1999. info
    recommended literature
  • Massmedia.cz : Mediální rozcestník [online]. 2010. URL info
  • POSPÍŠIL, J., ZÁVODNÁ, L. Z. Mediální výchova. Praha: Computer media, 2009. info
  • McLUHAN, M. Jak rozumět médiím. Praha, 1991. info
Teaching methods
Interactive lecture
Lecture supplemented with a discussion
One-to-One tutorial
Internship
Assessment methods
Credit
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Cvičení 4 HOD/SEM, Seminář 1 HOD/TYD.
Teacher's information
Active participation in the seminar (two absences are permitted), final written test
The course is also listed under the following terms Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2022, recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2022/UBKDX042