PEMNAENV Business Environment

School of Business Administration in Karvina
Summer 2019
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Werner Bernatík, Ph.D. (lecturer)
doc. Mgr. Ing. Jarmila Duháček Šebestová, Ph.D. (lecturer)
Ing. Šárka Zapletalová, Ph.D. (lecturer)
Guaranteed by
Ing. Šárka Zapletalová, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.
Prerequisites
none
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The business environment is an important determinant for long-term development of entrepreneurial activities. The course objective is to provide students comprehensive and necessary knowledge about business environment and its parts. Students will be introduced to the issue of business environment in the whole its complexity and the specificity.
Syllabus
  • Business Environment
    Business environment refers to those aspects of the surroundings of enterprises which have influence on the functioning of entrepreneurial activities. The surroundings of enterprise are constantly changing. The success of enterprise depends on its alertness and adaptability to changes in the environment.
    External and Internal Business Environment
    Enterprises are affected by internal and external environmental factors. Internal environment includes internal factors of the enterprise which can be controlled by enterprise. Internal environment refers to environment within the organization. Whereas external factors are beyond the control of enterprise. External environment includes factors outside the enterprise which can provide opportunities or pose threats to the enterprise.
    Global Business Environment
    Global business environment is broader environment than the business environment of a particular country. Significant part of the global business environment is the world economy. The objective of the topic is to understand (and identify) forces that shape the global business environment.
    Analysis of the Business Environment
    Analysis of the business environment is the study of various components of environment affecting the enterprise. It is the process by which enterprises monitor their relevant environment to identify opportunities and threats affecting their business. The analysis becomes an important step towards corporate planning and business policy decisions.
    Business Environment of Transnational Enterprises
    Enterprises that are involved in international business will deal with a variety of regulatory regimes. Contemporary business environment is governed by both national regulations and multilateral rules. It is important for transnational enterprises to understand both how the international institutions operate and they array of trade regulations which one is likely to be faced with when undertaking commercial relations across international boundaries.
    Business Environment of Family Businesses
    Family businesses are crucially important for global business environment. Business environment in family business has some specific features. These specifics are given by blending of ownership factor, management factor and family factor.

Literature
    required literature
  • ZAPLETALOVÁ, Š. Podnikatelské prostředí. Distanční studijní opora. Karviná: SU OPF, 2017. ISBN 978-80-7510-209-6. info
  • HAMILTON, H. and P. WEBSTER. The International Business Environment, 3rd ed. Oxford University Press, 2015. ISBN 978-0-19-870419-5. info
  • NORDQVIST, M., L. MELIN, M. WALDKIRCH and G. KUMETO. Theoretical Perspectives on Family Business. Cheltenham: Edward Elgar Publishing, 2015. ISBN 978-1-7834-79658. info
  • WETHERLY, P. and D. OTTER. The Business Environment: Themes and Issues in a Globalizing World. 3rd ed. Oxford: Oxford University Press, 2014. ISBN 978-0-19-966138-1. info
    recommended literature
  • WARNOCK, D. The International Business Environment: A Handbook for Managers and Executives. CRC Presss, 2015. ISBN 978-1-4987-3115-7. info
  • PAUL, D., M. EVA, J. CADLE, K. HINDLE, D. YEATES, C. ROLLASON an. Business Analysis. 3rd ed. Swindon: BCS Learning & Development Limi, 2014. ISBN 978-1-780172-77-4. info
  • KASLOW, F. W. Handbook of Family Business and Family Business Consultations: A Global Perspective. Routledge. Taylor & Francis Group, 2012. ISBN 978-1-1367-8141-4. info
  • CAMBELL, D. and T. CRAIG. Organizations and Business Environment, 2nd ed. Routledge. Elsevier Butterworth-Heinemann, 2012. ISBN 978-1-1363-7518-7. info
Teaching methods
One-to-One tutorial
Skills demonstration
Students' self-study
Assessment methods
Credit
Language of instruction
English
Further Comments
The course can also be completed outside the examination period.
Teacher's information
attendance in seminars 60 %, seminar paper, defense of seminar paper, course credit test
The course is also listed under the following terms Summer 2020, Summer 2021, Summer 2022, Summer 2023, summer 2024.
  • Enrolment Statistics (Summer 2019, recent)
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