PEMNKSTM Strategic Management

School of Business Administration in Karvina
Summer 2019
Extent and Intensity
0/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Šárka Zapletalová, Ph.D. (lecturer)
Guaranteed by
Ing. Šárka Zapletalová, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.
Prerequisites
The course can be registered independently on the courses.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Objective of the course is to introduce to essence of strategic management. Strategic management is define as many decisions and activities. Result of this decisions and activities is an ability to create of firm strategic plans and its further application. The strategic plans enable to accomplish the firm goals. Students will be introduced to functions and behavior schemas of top management, too, which is responsible for creation and realization of strategic decisions.
Syllabus
  • 1. Introduction to strategic management
    2. Strategic management as a process
    3. Development trends of a world
    4. Firm vision, firm mission and determination of strategic goals
    5. Analysis of external firm environment
    6. Analysis of internal firm environment
    7. Financial analysis of firm, strategic control and investment planning
    8. Transnational environment as a space of economy globalization
    9. Strategies - choice and types. Functional strategy, typology of strategic approaches.
    10. Risk and entrepreneurial crisis in a formation process of firm strategy.
    11. Process strategy implementation.
    12. Contemporary managerial approaches to firm management.
    13. Strategy of territorial unit.
Literature
    required literature
  • GUINN, A., KRATOCHVÍL, O., MATUŠÍKOVÁ, I. Strategický management. Kunovice: Evropský polytechnický institut, 2007. ISBN 978-80-7314-125-7. info
  • LEDNICKÝ, V. Strategické řízení. Ostrava: Repronis, 2006. ISBN 80-7329-131-2. info
  • KEŘKOVSKÝ, M. VYKYPĚL, O. Strategické řízení. Teorie pro praxi. Praha: C.H. Beck, 2003. ISBN 80-7179-578-X. info
    recommended literature
  • MICHALKO, M. Strategický management. Ostrava: VŠP, 2007. ISBN 80-86764-60-5. info
  • ZADRAŽILOVÁ, D. Mezinárodní management. Praha: Oeconomia, 2004. ISBN 80-245-0683-1. info
  • JIRÁSEK, J. A. Strategie. Umění podnikatelských vítězství. Praha: Professional Publishing, 2003. ISBN 80-86419-22-3. info
  • ŠMÍDA, F. Strategie v podnikové praxi. Praha: Professional Publishing, 2003. ISBN 80-86419-41-X. info
  • LEDNICKÝ, V. Tvorba strategie územního celku. Ostrava: VŠB, 2003. ISBN 80-248-0468-9. info
  • SOUČEK, Z. Úspěšné zavádění strategického řízení firmy. Praha: Professional Publishing, 2003. ISBN 80-86419-47-9. info
  • GRANT, R. M. Contemporary Strategy Analysis. Chichestert: John Wiley, 2001. ISBN 978-0-470-74710-0. info
  • KAPLAN, R. S., NORTON, D. P. Balanced Scorecard. Strategický systém měření výkonnosti podniku. Praha: Management Press, 2000. ISBN 80-7261-032-5. info
  • LEDNICKÝ, V. Strategický management. 1. vyd. Ostrava: AJAK, 2000. ISBN 80-7048-019-X. info
  • DOLAN, R. J. Strategic Marketing Management. Boston: Harvard Business School Publications, 1998. ISBN 95-5432. info
  • COLENSO, M. Strategic Skills for Line Managers. Great Britain: Planta Tree, 1998. ISBN 0-7506-3982-2. info
  • PORTER, M. E. Konkurenční strategie. Praha: Victoria Publishing, 1994. ISBN 80-85605-11-2. info
  • PORTER, M. E. Konkurenční výhoda. Praha: Victoria Publishing, 1994. ISBN 80-85605-12-0. info
  • KOONTZ, H., WEIHRICH, H. Management. Praha: Victoria Publishing, 1994. ISBN 80-85605-45-7. info
Teaching methods
Interactive lecture
Lecture supplemented with a discussion
One-to-One tutorial
Laboratory work
Students' self-study
Assessment methods
Grade
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.
Teacher's information
Ongoing test (min. 70%)
Final combined exam.

ActivityDifficulty [h]
Konzultace6
Ostatní studijní zátěž65
Přednáška6
Zkouška40
Summary117
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2022, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Summer 2019, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2019/PEMNKSTM