PEMBPMEM Media Marketing

School of Business Administration in Karvina
Summer 2021
Extent and Intensity
1/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Martin Klepek, Ph.D. (lecturer)
Ing. Michal Stoklasa, Ph.D. (lecturer)
doc. Ing. Martin Klepek, Ph.D. (seminar tutor)
Ing. Michal Stoklasa, Ph.D. (seminar tutor)
Guaranteed by
Ing. Michal Stoklasa, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Prerequisites (in Czech)
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P) && ( PEMBPEMA E-marketing )
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Syllabus
  • 1. Product photography
  • 2. Creation of social media posts
  • 3. Creating videos in an offline environment
  • 4. Creating video for the online environment
  • 5. Creation of advertising for printed media
  • 6. Design of a non-traditional form of marketing communication
Literature
    required literature
  • ŠULA, T., 2017. Ambientní média v reklamě: význam designu při tvorbě ambientních médií. Zlín: Univerzita Tomáše Bati. ISBN 978-80-7454-682-2.
  • JANOUCH, V. Internetový marketing: Přilákejte zákazníky a maximalizujte zisk. Brno: Computer Press, 2014. ISBN 978-80-251-4311-7. info
    recommended literature
  • KIM, C. M., 2016. Social Media Campaigns: Strategies for Public Relations and Marketing. New York: Routledge. ISBN 9781138948600.
  • BARKER, C., 2015. Nejlepší triky pro Photoshop: vhodné pro Photoshop CC, CS6 i CS5. Brno: Computer Press. ISBN 978-80-251-4148-9.
Assessment methods
Compulsory active participation in seminars at least 50% (activity during the semester 20% of evaluation), elaboration of seminar work as a collection of practical tasks from the whole semester (20% of evaluation), written exam (60% of evaluation).
Language of instruction
Czech
The course is also listed under the following terms Summer 2020, Summer 2022, Summer 2023, summer 2024.
  • Enrolment Statistics (Summer 2021, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2021/PEMBPMEM