OPF:KCJKCPC Public Communication - Course Information

KCJKCPC Public Communication

Extent and Intensity

0/0. 4 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Jana Hejtmánková, Ph.D. (lecturer)
PhDr. Janusz Karpeta, Ph.D. (lecturer)

Guaranteed by

Mgr. Jana Hejtmánková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

The aim of the course is to make university students familiar with the fundamental features of Corporate Communication, its goals and methods. The students are made familiar with the theoretical and practical problems of Corporate Communication and ways of solving them. The seminar section focuses on practising the specific skills of the oral and written corporate communication.

Syllabus (in Czech)

• 1. The basis and features of the corporate communication
  The differences between the corporate communication and the everyday communication, features of the corporate communication. Communication as a part of the soft quality firm. The optimisation of the corporate communication, communication training of the company employees.
  2. Communication corporate image
  The basis of the communication image and identity of a company. Elements of the communication company image (oral and written). A graphic company manual. The formation of the communication image of the company.
  3. Communication corporate network
  Relationship of organisational and communicative structures of a company. Types of communication networks in a company and their qualities. Non-official communication networking in a company.
  4. Communication channels and communication media
  Basic types of communication channels and media. Effectiveness of communication channels and media. Selection criteria for suitable media.
  5. Forms of corporate communications
  Basic types of oral and written communication in a company, their formation and evaluation. Direct and mediated communication. Internal and external company communication. Horizontal and vertical communication.
  6. Corporate presentation
  Presentation forms with respect to the creation of the communicative company image. Principles of a company presentation. Presentation training with applications of modern techniques.
  7. Intercultural corporate communication
  Communication in the period of globalisation. Communication in the monolingual and multilingual company. Ways of overcoming the communication barriers in the multilingual company. Communication structure in the multilingual company.
  8. Communication in the small and medium-sized enterprise
  Specific communication in the small and medium-sized enterprise. Communication problems in the small and medium-sized enterprise. Optimisation of communication in small and medium-sized enterprise.
  9. Standardisation of corporate communication
  Meaning of standardisation in corporate communication, advantages and disadvantages of standardisation. Practice of oral and written patterns of communication behaviour in a company.
  10. Communication audit
  Concept of communication corporate audit. Aims of communication audit in the company. Stages of communication audit. Techniques of communication audit. Result assessment of communication audit.
  

Literature

required literature
• MORREALE, S., BOVÉE, C. Excellent in Public Speaking. New York, 1998. ISBN 0-15-502182-6. info
• LEVEL, D., GALLE, W. Managerial Communications. Homewood: Irwin, 1998. ISBN 0-256-03730-2. info
• CZERNIAWSKA, F. Corporate Speak. The use of Language in Business. MacMillan London, 1997. ISBN 0-333-67477-4. info

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 8 HOD/SEM.

• Enrolment Statistics (Winter 2011, recent)
  
• Permalink: https://is.slu.cz/course/opf/winter2011/KCJKCPC