OPF:PEMNPMNM Strategic Management - Course Information

PEMNPMNM Strategic Management

Extent and Intensity

2/1/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Šárka Zapletalová, Ph.D. (lecturer)
Ing. Šárka Zapletalová, Ph.D. (seminar tutor)

Guaranteed by

Ing. Šárka Zapletalová, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.

Prerequisites

The course can be registered independently on other courses.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Objective of the course is to introduce to essence of strategic management. Strategic management is define as many decisions and activities. Result of this decisions and activities is an ability to create of firm strategic plans and its further application. The strategic plans enable to accomplish the firm goals. Students will be introduced to functions and behavior schemas of top management, too, which is responsible for creation and realization of strategic decisions

Syllabus

• 1. Introduction to strategic management
  2. Strategic management as a process
  3. Development trends of a world
  4. Firm vision, firm mission and determination of strategic goals
  5. Analysis of external firm environment
  6. Analysis of internal firm environment
  7. Financial analysis of firm, strategic control and investment planning
  8. Transnational environment as a space of economy globalization
  9. Strategies - choice and types. Functional strategy, typology of strategic approaches.
  10. Risk and entrepreneurial crisis in a formation process of firm strategy.
  11. Process strategy implementation.
  12. Contemporary managerial approaches to firm management.
  13. Strategy of territorial unit.
  

Literature

required literature
• ZAPLETALOVÁ, Š. Management. Karviná: SU OPF, 2017. ISBN 978-80-7510-231-7. info
• ZAPLETALOVÁ, Š. a V. LEDNICKÝ. Strategický management. Karviná: SU OPF, 2013. ISBN 978-80-7248-988-6. info
• MALLYA, T. Základy strategického řízení a rozhodování. 1. vydání. Praha: Grada Publishing, 2007. ISBN 978-80-247-1911-5. info

recommended literature
• ZAPLETALOVÁ, Š. Management inovací. Karviná: SU OPF, 2017. ISBN 978-80-7510-230-0. info
• GRASSEOVÁ, M. a kol. Analýza v rukou manažera. 1. vyd. Brno: Computer Press, 2010. ISBN 978-80-251-2621-9. info
• VODÁČEK, L. a O. VODÁČKOVÁ. Moderní management v teorii a praxi. Praha: Management Press, 2009. ISBN 978-80-7261-197-3. info
• JIRÁSEK, J. A. Strategie. Umění podnikatelských vítězství. Praha: Professional Publishing, 2003. ISBN 80-86419-22-3. info
• KEŘKOVSKÝ, M. a O. VYKYPĚL. Strategické řízení. Teorie pro praxi. 1. vyd. Praha: C. H. Beck, 2002. ISBN 80-7179-578-X. info

Teaching methods

Lecture supplemented with a discussion
One-to-One tutorial
Laboratory work
Skills demonstration
Seminar classes

Assessment methods

Grade

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Ongoing test (min. 70% succesfull)
Final combined exam.

Activity	Difficulty [h]
Ostatní studijní zátěž	38
Přednáška	26
Seminář	13
Zkouška	40
Summary	117

• Enrolment Statistics (Winter 2018, recent)
  
• Permalink: https://is.slu.cz/course/opf/winter2018/PEMNPMNM