MU11163 Marketing

Mathematical Institute in Opava
Winter 2023
Extent and Intensity
2/1/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Jana Křížová (lecturer)
Ing. Jana Křížová (seminar tutor)
Guaranteed by
Ing. Katarína Petrlová, Ph.D.
Mathematical Institute in Opava
Contact Person: Ing. Katarína Petrlová, Ph.D.
Timetable of Seminar Groups
MU11163/01: No timetable has been entered into IS. J. Křížová
Prerequisites (in Czech)
TYP_STUDIA(B)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the subject is to learn basic information about marketing.
Syllabus
  • 1. Introduction to marketing
    2. Marketing environment, market
    3. Marketing information system, introduction to marketing research
    4. Marketing research, information discovery
    5. Buyer behavior in consumer and business markets
    6. Segmentation
    7. Introduction to marketing mix
    8. Product and price
    9. Distribution and promotion
    10. Practical applications
Literature
    required literature
  • KOTLER, Philip. Moderní marketing. Praha: Grada, 2007. ISBN 978-80-247-1545-2. info
  • MCCARTHY, E. Jerome a William D. PERREAULT. Základy marketingu. Praha: Victoria Publishing, 1995. ISBN 80-85605-29-5. info
    recommended literature
  • JAKUBÍKOVÁ, Dagmar. Strategický marketing: strategie a trendy. 2., rozš. vyd. Praha: Grada, 2013. ISBN 978-80-247-4670-8. info
  • J. Zemek. Marketing. SU Opava, 2007. info
  • J. Zemek. Marketing - cvičení. SU Opava, 2007. info
  • MAJARO, Simon. Základy marketingu. Praha: Grada, 1996. ISBN 80-7169-297-2. info
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Teacher's information
Learning outcomes and competences:
Basic orientation in marketing terms and practical application of learned skills in business plans design.
Classification criteria:
An essay on the topic selected by the course teacher.

ActivityDifficulty [h]
Cvičení13
Domácí příprava na výuku15
Přednáška26
Příprava na zápočet15
Semestrální práce20
Summary89
The course is also listed under the following terms Winter 1999, Winter 2000, Winter 2001, Winter 2002, Winter 2003, Winter 2004, Winter 2005, Winter 2006, Winter 2007, Winter 2008, Winter 2009, Winter 2010, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2022, Winter 2024.
  • Enrolment Statistics (Winter 2023, recent)
  • Permalink: https://is.slu.cz/course/sumu/winter2023/MU11163