HKDRPBP047 Travel agencies and tour operators

Faculty of Philosophy and Science in Opava
Summer 2024
Extent and Intensity
1/2/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Jana Stuchlíková (lecturer)
Ing. Jana Stuchlíková (seminar tutor)
Guaranteed by
Ing. Jana Stuchlíková
Institute of Historical Sciences – Faculty of Philosophy and Science in Opava
Timetable
Mon 12:15–13:50 H7
  • Timetable of Seminar Groups:
HKDRPBP047/A: Mon 13:55–14:40 H7, J. Stuchlíková
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to present students with the way of establishing a travel agency or tour operator, with preparation of a business plan, with organizational structure and functioning of a travel agency and a tour operator (hereinafter TA and TO), with the most important work operations and procedures and with services offered by TAs and TOs. Students will learn about the legislative requirements for running TA and TO, functioning of of TAs and TOsa as well as with the procedure for closing contracts between tourism subjects. Furthermore, students will be trained in the principles of creating and selling a TA or TO product, including its promotion and billing.
Syllabus
  • 1. Introduction to the course, terminology, literature and information sources, requirements.
  • 2. History and development of tourism in the Czech Republic.
  • 3. Topical focus of TAs and TOs.
  • 4. TA and TO focusing on cultural tourism in the Czech Republic and abroad – model presentations.
  • 5. Setting up of travel agencies and tour operators.
  • 6. Insurance of TOs; contracting services of TAs and TO.
  • 7. Creation of TA and TO products.
  • 8. Price policy and calculation of the price of a product.
  • 9. Product distribution by TAs and TOs, current trends.
  • 10. – 11. Sales technique of TAs and TOs.
  • 12. Legislative regulations of TAs and TOs in relation towards clients.
  • 13. Final synthesis of knowledge.
Literature
    required literature
  • Linderová, I. Cestovní ruch – teoretická a právní východiska. Praha 2015.
  • PALÁTKOVÁ,. M., MRÁČKOVÁ, E., KITTNER, M., KAŠŤÁK, O., ŠESTÁK, J. Management cestovních kanceláří a agentur. Praha, 2013. info
  • Pompurová, K. Řízení provozu cestovní kanceláře. Praha 2013.
  • SYSEL, J. Cestovní kancelář, cestovní agentura a informační středisko v cestovním ruchu. Praha: VŠH, 2008. ISBN 978-80-86578-75-0. info
    recommended literature
  • BERÁNEK, J. A KOL. Ekonomika cestovního ruchu. Praha: MAG CONSULTING, 2013. info
  • GOELDNER, CH. R. and J. R. B. RITCHIE. Cestovní ruch: principy, příklady, trendy. Brno: BizBooks, 2014. ISBN 978-80-265-0298-2. info
  • JAKUBÍKOVÁ, D. Marketing v cestovním ruchu: jak uspět v domácí i světové konkurenci. Praha: Grada Publishing, 2012. ISBN 978-80-247-4209-0. info
  • KUNEŠOVÁ, E. - FARKOVÁ, B. Technika zahraničních zájezdů. Praha, 2004. info
  • Lochmannová, A. Cestovní ruch. Prostějov 2015.
  • ORIEŠKA, J. Služby v cestovním ruchu. Praha: IDEA SERVIS, 2010. ISBN 978-80-85970-68-5. info
  • Ryglová, K. – Burian, M. – Vajčnerová, I. Cestovní ruch – podnikatelské principy a příležitosti v praxi. Praha 2011.
Assessment methods
Discussion. Attendance (75%), active approach.
Language of instruction
Czech
The course is also listed under the following terms Summer 2021, Summer 2022, Summer 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2024/HKDRPBP047