OPF:PEMNASTM Strategic Management - Course Information

PEMNASTM Strategic Management

Extent and Intensity

2/1/0. 4 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Pavel Adámek, Ph.D. (lecturer)
Ing. Žaneta Rylková, Ph.D. (lecturer)
Ing. Pavel Adámek, Ph.D. (seminar tutor)
Ing. Žaneta Rylková, Ph.D. (seminar tutor)

Guaranteed by

Ing. Šárka Zapletalová, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.

Prerequisites

The course can be registered independently on other courses.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Economy of Enterprise in Trade and Services (programme OPF, N_EKOMAN)
• Managerial Informatics (programme OPF, N_SYSINF)

Course objectives

Objective of the course is to introduce to essence of strategic management. Strategic management is define as many decisions and activities. Result of this decisions and activities is an ability to create of firm strategic plans and its further application. The strategic plans enable to accomplish the firm goals. Students will be introduced to functions and behavior schemas of top management, too, which is responsible for creation and realization of strategic decisions

Syllabus

• 1. Introduction to strategic management
  2. Strategic management as a process
  3. Development trends of a world
  4. Firm vision, firm mission and determination of strategic goals
  5. Analysis of external firm environment
  6. Analysis of internal firm environment
  7. Financial analysis of firm, strategic control and investment planning
  8. Transnational environment as a space of economy globalization
  9. Strategies - choice and types. Functional strategy, typology of strategic approaches.
  10. Risk and entrepreneurial crisis in a formation process of firm strategy.
  11. Process strategy implementation.
  12. Contemporary managerial approaches to firm management.
  13. Strategy of territorial unit.
  

Literature

required literature
• THOMPSON, J., MARTIN, F. Strategic Management: Awareness and Change. 6th ed. Mason: South-Western, 2010. ISBN 978-1-4080-1807-1. info
• HILL, CH. W. L., JONES, G. R. Strategic Management: An Integrated Approach. 8th ed., Boston: Houghton Mifflin Company, 2008. ISBN 0-547-00497-4. info

recommended literature
• ALLKHAFAJI, A. F. Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment. New York: The Haworth Press Inc., 2003. ISBN 0-7890-1809-8. info
• DANIELS, J. D., RADEBAUGH, L. H., SULLIVAN D. P. Globalization and Business. 1st ed. New Jersey: Prentice Hall, 2002. ISBN 0-13-062030-0. info
• GRANT, R. M. Contemporary Strategy Analysis. Chichestert: John Wiley, 2001. ISBN 978-0-470-74710-0. info
• KAPLAN, R. S., NORTON, D. P. Balanced Scorecard. Strategický systém měření výkonnosti podniku. Praha: Management Press, 2000. ISBN 80-7261-032-5. info
• ANDERSON, S., CAVANAGH, J. - LEE, T. Field Guide to the Global Economy. 1st ed. New York: The New Press, 2000. ISBN 1-56584-421-1. info
• CAMPBELL, D. J. Organizations and the Business Environment. Oxford : Butterworth-Heinemann, 1998. ISBN 0-7506-2760-3. info
• DOLAN, R. J. Strategic Marketing Management. Boston: Harvard Business School Publications, 1998. ISBN 95-5432. info
• COLENSO, M. Strategic Skills for Line Managers. Great Britain: Planta Tree, 1998. ISBN 0-7506-3982-2. info
• KOONTZ, H., WEIHRICH, H. Management. Praha: Victoria Publishing, 1994. ISBN 80-85605-45-7. info

Teaching methods

Lecture supplemented with a discussion
One-to-One tutorial
Laboratory work
Skills demonstration
Seminar classes

Assessment methods

Grade

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Ongoing test (min. 70% succesfull)
Final combined exam.

Activity	Difficulty [h]
Ostatní studijní zátěž	38
Přednáška	26
Seminář	13
Zkouška	40
Summary	117

• Enrolment Statistics (recent)
  
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